Comparison of Logos

 I think each of these logos are successful due to the simple use of imagery, but the hidden iconography aspects throughout. This is a successful technique to use because although they look simple from a distance, you can notice unique aspects in each one. This will then allow their brand to be different from others and cause the audience to remember them.

 By looking at these logos it also allowed me to realise that you don't need a lot of colour, or bold writing to still portray certain messages to the audience. As simple things in the second logo such as the colour green and brown, allow you to associate the image with nature.

However the only thing that I don't like about the last image is the typography used to write 'barber shop.' I think this because it is small and hidden, even though it doesn't need to be large due to the image informing the audience of what the company is. I think it would sell a stronger message if it was in bold, or a larger font. As from a distance it is difficult to read, and makes it harder for the audience to confirm what their shop is.

Mister Cuts Logo

This logo is my favourite because of the clever use of iconic imagery. The symbol of the scissors, instantly represent the barber shop, yet also look like a face with a moustache. Therefore you are able to associate the logo to a male audience, without needing to look at it's title.

The typography is simple and bold, however the second 'T' is slightly taller. This has been done to show how everyone is different and this barber shop can style your hair individually.

The use of black, allows this logo to appear professional and therefore enforce the captured audience to trust them and will then therefore require their services.

Kolner Zoo

I like this logo due to the imagery used. As the elephant has been cut out with the use of other animals which you would expect to see at the zoo. It is a simple design, yet allows the audience to instantly know what the logo represents.

The colour of the font, corresponds with the colour of the logo and you are therefore able to know that they link. By looking at this logo, I am able to associate it with 'nature' purely by the earthy colours used of: brown and green.

Coffee Night Logo

This Coffee Night logo is unique due to the coffee anchoring the brand name, to represent an image of night time. The table colouring also reflects the colour of coffee. Due to these dark and dull colours, you are able to associate the 'night' time aspect of the brand, with the product.

The font, is a dull yellow and is a simple style. This is to reflect how relaxing the product is.

Typography Experiments

 Here I have attempted a variety of different typography experiments, in order to match the meaning of the word. Within each word I have attempted to be unique in representing it.

Bright Ideas Deisgn - Business Card

My business cards for 'Bright Ideas Design' is bright and has a reoccurring theme in colours. I have repetitively used the colour orange and white, to allow the name to contrast the background and stand out. This is to help represent the brand itself, as it is showing that it is unique and bold whilst forming creative ideas. I designed the striped background with both the pen and bucket tool. The lines aren't even and differ in how they've been filled. In a way I like how this background because, it shows the artsy and creative side to the company, where each and every product is original from one another. This is to also show how this company is 'edgy' and 'cool,' which therefore conforms to the brief.

Even though both of my designs are quite simple, I think that they are able to sell the company. For the first business card, I have included the logo which I edited on Illustrator, through downloading the image of the paintbrush from the internet. I kept it simple, alongside a tilted 'B,' due to the strong background. However I believe that the iconography associated with the symbol I have chosen to use will be a successful marketing tool, informing the audience once again of what this company is.

The font I have used is 'Arial.' I decided to use this and change the sizes of each word to conform to the rule of thirds and directly engage the audience. This is it to help allow people to grow interested in the company and remember it's name. As if you compare both the logo and title, you are able to receive more information about the company and therefore gain an insight of what they do.

However, even though I like the simple designs I could have added more information about the company to fill up empty space. For future reference I would also attempt to use the pen tool to add more detail and therefore allow my work to appear as being more interesting.

Personal Business Card

For my business card, I decided to personalise it by adding my surname. I kept the font black to allow it to appear as professional. However the M has been titled slightly to allow it to appear as original. Both letters M and P are the largest, as this would enable my company to stand out, due to being the boldest font.

I have also included a tag line above the company name, to allow the audience to be aware of what 'McCormack Productions' entails. I have ensured that all font is the same to show that the company links. However the tag line is in italic to appear as a tag, or sideline which is just necessary for extra information.

However in order to improve this business card and want to include it within my portfolio, I would fill in the empty space by adding in colour or a unique pattern to add originality to my card. This would therefore make people become interested and want to look at it.

Typography in film posters

This film poster is bold and vibrant and the typography used has been able to enhance this ideology. Bridesmaids, is known as being a comedy, aimed at women. Therefore the bold, pink font used works alongside the bridesmaids dresses as this helps to inform the public of the genre of the film. The title is also slanted, which conveys this ins't your stereotypical wedding film, as there will be a lot of twists throughout the narrative. The font is large and this helps the poster stand out for a dramatic effect, also to show how it differs from other films within this genre.

Typography within a magazine

Nicki Minaj for a teen magazine

The typography within this magazine article, helps convey the genre of the artist and what her personality is like.

Her name: 'Nicki Minaj' is the largest form of writing on the spread, yet is covered up by her arm. This is due to the editors, presuming that the target audience of the magazine will know who she is. The images also anchors her name because it conveys her loud, care free persona as she isn't fazed by what the media says about her.

The use of the colour 'pink,' is frequent throughout the article. This is to show her strong female identity, alongside the use of bold font, which shows her strong passion to be considered different.

The use of typography above her name: 'The Gospel According to,' is in black italic font. This is to enhance a sense of romanticism,  which contrasts with the pink theme throughout.

Street Art within Birmingham

Throughout Digbeth there is a range of different Street Art, which each differ from one another.
I like this photo on the left due to the way the different colours have been blended and how they stand out to help exaggerate tones.

The second picture is simple, yet I like how the while background has been used to add tone and shape. This is known as pop art, however it different from what you would usually see, due to the artist adding in colours throughout the hair. Although I think that this makes it appear more realistic, as you are able to identify the face more clearly.

Finally the last image I have included appears to be more structured, due to the definition and structure of lines within the work. This portrays the emotion of: anger, as it works alongside the bright red eyes, which helps convey this message.

Mission Print and The Bond

Mission Print and The Bond:

Mission Print Studios

Mission Print Studios are a Birmingham based company, specialising in: Graphic Design, Litho Print, Digital Print and Screening, Art and Posters etc. This building is iconic due to it's bold street art, decorating the building and allowing it to remain individual.

Mission Print started way back in 1995, in the spare bedroom of a shaped house in Balsall Health. However due to the confined space, workers decided it would be better to move the company to Digbeth, allowing it to grow. Until 1936, this building was a pub known as: The Royal Oak.

The Bond

The Bond was launched back in 1988, on Fazley street and has grown to become an iconic spot in Birmingham where variety of events and meetings take place.

Exploring Urban Landscapes within Birmingham

The Custard Factory: Street Art

The Custard Factory is famous throughout Birmingham for it's unique street art. It is one of Birmingham's most creative places, due to the variety of different companies and businesses, including: Fazley Studios. 

Located in Digbeth, it also hosts a variety of events, gigs and fairs.

Fazley Studios, is known as a creative centre where digital companies attend to combine their work and ideas. However this building is hidden by it's big blue doors. As to the public, most people would ignore them, not realising that  behind them: is a beautiful and unique workspace.

Fazley Studios