Wednesday, 15 February 2017

Kolner Zoo

I like this logo due to the imagery used. As the elephant has been cut out with the use of other animals which you would expect to see at the zoo. It is a simple design, yet allows the audience to instantly know what the logo represents.

The colour of the font, corresponds with the colour of the logo and you are therefore able to know that they link. By looking at this logo, I am able to associate it with 'nature' purely by the earthy colours used of: brown and green.
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