Coloured Adverts and their Effects

Colour on the advert has been used to successfully connote the theme of summer and holiday. The colours are all bold and this is done to represent the product being sold. It allows the audience to think that they are a 'cool' thing to buy and will be perfect for your summer holiday. This also allows the advertisement to be considered as 'eye catching' and therefore will attract their target audience. Colour is a successful tool to also change a person's mood. As there are no dull colours the audience will respond with happy emotions and are therefore more likely to want to engage with the product.

This Fanta add used colour to represent the product and the audience. The drink Fanta is iconically known for being orange. Therefore the colours around it frame it and allow the title to stand out. It makes you want to try the product because they are all bright and remind you of summer with the images of the sun in the background.